Amazon's margins can expand materially as AWS compounds, advertising scales and robotics strips labor from fulfillment, a rerating the market misses while it punishes the spending. AWS revenue hit $128.7B last year with backlog up 40% to $244B, and Andy Jassy said AI could lift AWS to $600B a year by 2036. Amazon has 1 million robots deployed; Vulcan handles about 75% of items and Sequoia stores inventory up to 75% faster. Net margin was about 10.8% on 2025 revenue of $716.9B. x.comÂ