Snap is now a bearish call because stock-based compensation didn't fall materially. That could flip if Evan Spiegel cuts SBC, with Google Cloud opex and monetization able to materially change the picture. x.comÂ
Serenity
AI & Semiconductor Supply-Chain Researcher, Trader
Snap has enriched insiders at shareholders' expense, with insiders paying themselves $11 billion since IPO against a market cap of just $8 billion today. Forcing out Evan Spiegel and cutting the endless stock-based compensation would earn it a chance, and the potential to turn the ship around is real. x.com x.com x.com x.comÂ
Snap's stock-based compensation is the main problem, and its CEO is a further negative. x.comÂ
Snap's Spectacles cannot deliver meaningful commercial value within five years, making a funding partner essential to avoid years of cash burn. At best, they are a prototype, with zero chance of profitability in the next couple of years; the glasses will never sell at the scale needed to make a difference. Without a partner, Snap stock is dead money. Even so, Snap remains a good asymmetric bet on Evan Spiegel changing course, with little downside from here if he does not. x.com x.com x.com x.comÂ
Snap is one of the worst-run public companies relative to its potential, and CEO Evan has proved he is terrible at creating shareholder value. Stock-based awards to the board and over 5,000 employees dilute shareholders about 4% a year. Per @WOLF_Financial, Q1 EPS missed at -$0.05 versus $0.09 expected, the EBITDA guide fell short and Snap ended its Perplexity deal. It is not a dead company, but there are many better opportunities. x.com x.com x.com x.comÂ
Snap is possibly one of the worst investment ideas because its profits are an illusion. Stock-based compensation is 17% of sales, shares outstanding are up 47% since 2017, and free cash flow turns negative after SBC; the $500M buyback just spends shareholder money to offset dilution. Ad revenue grew only 5% in Q4 as TikTok, Reels and Shorts compete, and North American users are falling. An EU child-safety probe risks fines up to 6% of revenue, and age bans loom. Better growth lies elsewhere. … Show more
Snap's European monetization is improving even without user growth. Q2 revenue per daily user rose 36%, from $2.65 in 2025 to $3.62 in 2026, while daily users slipped from 100M to 98M. That leaves room to generate more revenue from the existing audience rather than relying on explosive user growth. x.comÂ
Snap has been treated like an ATM by CEO Evan Spiegel, with no operating income a decade after going public. Its Specs glasses are unlikely to sell at meaningful scale for $2,200 each, and Snap badly needs executives capable of saying no to clearly horrible ideas. x.com x.com x.comÂ
Snap is a bad business that is cheap for good reason, and its latest quarter confirms it. Q1 EPS was -$0.05 versus $0.09 expected, revenue merely met estimates and Q2 revenue guidance is roughly in line. It ended its Perplexity relationship and expects $95-130 million of restructuring charges after cutting 16% of staff, aiming to remove over $500 million of annualized costs in the second half. The app is among the worst around, and management credibility is poor. x.comÂ
Snap should work because CEO Evan Spiegel needs access to capital to get where he wants to go, which requires shareholder alignment; the plan does not work without either. A replier adds that getting Specs to market requires a high stock price. x.comÂ
Alphabet's business is bigger and more profitable across the board, while its stock is back at its March war-scare low. That makes it hard not to pour all future earnings into the stock. Quarterly revenue rose from $110B to $128B; Google Cloud growth accelerated from 63% to 103%, with $30.7B in quarterly revenue, an operating margin around 36% and profit more than tripling in a year. Search queries are growing at their fastest pace in five years. x.comÂ