Snap is possibly one of the worst investment ideas because its profits are an illusion. Stock-based compensation is 17% of sales, shares outstanding are up 47% since 2017, and free cash flow turns negative after SBC; the $500M buyback just spends shareholder money to offset dilution. Ad revenue grew only 5% in Q4 as TikTok, Reels and Shorts compete, and North American users are falling. An EU child-safety probe risks fines up to 6% of revenue, and age bans loom. Better growth lies elsewhere. x.comÂ