Strategy's model of lending against bitcoin holds up because a rising reserve asset sets a hurdle for investment, not a prohibition. If bitcoin rises 20% and an enterprise turns $100 into $140, it still grows wealth in bitcoin terms by 16.7%. The hurdle also falls as bitcoin matures, like any asset whose prospective return drops as its price rises. From 2013 through 2025, simply holding bitcoin beat almost any effort, but early adoption is a poor discount rate for every future investment. x.comÂ