Say No To Trading
Public Markets Investor, Opportunistic Buying & Cost-Basis Management
Ferrari isn't worth owning even after getting cheap, because of long-standing brand problems. Like Corvettes, it isn't embraced by younger generations versus other exotic brands; it refuses to move to non-animal-skin interiors beyond the Purosangue SUV's Alcantara; and, as with Porsche, its SUV is cheapening the brand, with Ferrari merchandise even turning up in an outlet-mall shoe store. The Luce may be just long-term noise. x.com
Ferrari is less attractive to own now because its Luce numbers look increasingly underwhelming and prices are already being cut. The company and brand remain appealing, but the money could work better elsewhere. x.com
Ferrari's first electric vehicle, the Ferrari Luce, received horrible feedback, and the stock has now broken a clean seven-year uptrend. One wrong launch can ruin an entire company. x.com
Ferrari's buyers are rich people, and rich people never go through a recession. The stock just hit its highest level since November 2025. x.com
Ferrari faces a long-term demand problem as younger wealthy buyers turn to Lamborghini, McLaren and multimillion-dollar niche brands like Pagani and Koenigsegg. Ferrari is the world's most dominant brand and forcing buyers to purchase all models for allocations keeps it doing well, but it sticks to an older audience while rivals court the young and rich. Once its over-60 buyers age out, the business should shift toward the others. x.com
Ferrari deserves to fall more than 10 points premarket after unveiling what is probably the ugliest car it has made, at an insane price. Repliers in the thread add that a Tesla Plaid costs a fraction of the price and that someone should be fired for allowing the design. x.com x.com x.com
Ferrari's selloff over an unpopular new design is overblown because its value rests on brand and scarcity, not looks. It is an irreplaceable business. The Middle East, over a third of its business, should return once the Strait of Hormuz reopens, adding to demand from Korea, Taiwan, China and India, though Ferrari will still ship only about 16,000-17,000 cars this year by design. x.com
Ferrari's incompetence in Formula 1 is one reason not to own its stock. x.com
Ferrari's long-awaited electric car exposes a broken pricing model that ignores the EV industry's deeper issues: it costs $640,000, while Xiaomi and Tesla sell EVs for about $38,000, and Tesla has also solved full self-driving. The stock's 7% drop on the launch is justified. x.com
Hermès and Ferrari are the only luxury companies worth holding, as unique, concentrated brands in a sector that has mostly ridden momentum. Ferrari stands out most for its premium product, with only about 14,000 cars a year, its pricing, repeat customers and order book. x.com x.com
Ferrari remains expensive because bulls ignored its capitalized R&D, overstating free cash flow. At the peak the stock traded near a 1% FCF yield, and dividends plus buybacks only ever covered about half the quoted FCF, leaving some €400M unexplained. Even at about 25x FCF it would be only cheap-ish when TransDigm or Moody's, growing 6-8% for years, trade at 25-30x, and Ferrari is still materially above that despite a 43% drawdown, its largest ever, per @Fiscal_ai. x.com x.com x.com
