ServiceNow is cheap because the market still doubts enterprises will pay to control their AI stack, while Palantir is expensive because the market already believes it. Alex Karp said technical customers want control over their compute, models, data and alpha. Renting intelligence by the token hands that alpha to model labs, which ship the verticals built on them, as Figma learned from Anthropic's Claude Design. Control means owned compute, open weights, private data and neutral orchestration. x.comÂ