Nike's dividend yield, now high versus its ten-year history, is the new question for investors and makes the stock very interesting at these levels. The numbers have not bottomed, guidance was atrocious and parts of the business are getting worse, offset somewhat by better US wholesale. The guidance implies Nike will use some cash to fund the dividend, but it has plenty. The stock remains too expensive on earnings and too cheap on dividend yield. x.com  x.com  x.com  x.com  x.com 

Nike is the best stock to buy when others are fearful. x.com 

Nike is a damaged business, not just a damaged stock, so buying the dip is a mistake; a falling price only works when the business is still growing. Sportswear, just under half of revenue, is down low double digits, China is losing ground to local brands, and guided earnings don't cover the dividend this year. Insider buying hasn't helped: Tim Cook and directors bought around $59 in December 2025, Cook and the CEO near $42 in April, and shares now sit near $32. x.com  x.com 

Nike's brand concerns look priced in; stabilization, not sudden revenue acceleration, is what the speculative long needs. A few good campaigns and a return to large stores could help, though China consumers will be a drag. Short-term EPS is a poor indicator, and customers may return after trying other brands. x.com  x.com 

Nike's valuation pays investors to wait for a turnaround that will take longer than expected. It trades at just 16x earnings, near its lowest valuation ever, with a roughly 5% dividend yield, and would need a 127% rally to regain its 200-week moving average. Revenue is projected to fall another 4% in FY2027, but the business will grow again; the market prices it as if it were disappearing. Unlike Novo Nordisk, Nike faces no patent cliff. x.com  x.com 

Nike's dividend will have to be cut unless earnings double in a quick turnaround, because earnings now run below the payout. As @valuemaverick1 notes, Nike has the cash to sustain the dividend, but it does not earn it, so it should not be hiking it; that shows the Dividend Aristocrat label is worthless and the dividend a manipulated signal. Long extremely mispriced, the stock is still adjusting to new realities. The only reason to own Nike would be improving free cash flow and earnings. x.com  … Show more

Nike's push to reposition as a premium sports brand looks like the right route to recovery, including in Greater China. New CFO Dave Denton was clearer, and Alex Arnault's board seat, Jordan's return to scarcity, elite athlete deals and less discounting support it. EPS was fairly strong and margins are improving; guidance looks set deliberately low to beat, since management says the decline largely stems from its own choices. The dividend is safe; a full turnaround may take 3-5 years. x.com  … Show more

Nike's valuation premium has been squeezed out just as CEO Elliott Hill's turnaround shows traction. P/S near 1.3x is a decade low, P/E is about 20x, and a 3.8% yield gives downside protection; Morningstar rates it Wide Moat with fair value above $90. North American wholesale revenue rose 10%, and Foot Locker's first positive same-store sales in four years suggest the wholesale repair is working. Curbing AJ1 and Dunk supply rebuilds scarcity, and the fall Investor Day could flip expectations. … Show more

Nike's turnaround is looking much longer than bulls expected, and about 17x forward earnings is not cheap for a business growing low single digits. China sales fell 26% FX-neutral while Adidas' Greater China sales grew 15%, pointing to a Nike problem, not a China problem. Sportswear fell low double digits with Dunk revenue down about 50%, Jordan fell mid-teens, and most PACE savings are expected only in FY29-30; Performance grew high single digits. The must-buy price is $25. x.com  x.com  x.com 

Nike under $40 is getting very interesting because expectations have fallen so low, often where the best risk/reward shows up. The stock closed at its lowest since 2014, about 78% below its all-time high. The turnaround is not finished: FY26 revenue was basically flat, Nike Direct is still shrinking and China remains a major problem. But wholesale revenue grew 6% for the year as Nike rebuilds retailer relationships. This is not a call on the bottom. x.com