Car companies make great products but terrible businesses because competition kills margins. A great car keeps a customer away for two decades and a mediocre one sends him to a rival, so there is no recurring revenue. The industry is capital intensive, cyclical, union-heavy and lacks pricing power, with a hundred competitors cutting prices, adding capacity and buying share. That applies to BMW, Mercedes-Benz, Tesla, BYD, Toyota and Volkswagen alike. x.com






