Emerging-market nicotine names are an overlooked way to play smokers switching to pouches, often at a fraction of their parents' multiples. RLX Technology, China's vape leader turning to pouches, holds about $2.25B of net cash against a $2.6B market cap, grew 2025 revenue 44%, launched AirPouch and has an explicit M&A strategy. Sampoerna, 92.5% owned by Philip Morris and Indonesia's largest tobacco company at 34.9% share, sells ZYN and its own Shiro pouches and hosts PMI's ASEAN smoke-free hub. x.com



