Hims & Hers' shift from compounded GLP-1s to branded treatments like Novo Nordisk's validates the thesis rather than hurting it, making it one of the most asymmetric buys in the market. Hims is sacrificing short-term margins to bring blockbuster weight-loss drugs onto its platform, then cross-sell higher-margin treatments. Subscribers rose 307K in Q2, partly from the Eucalyptus acquisition, and more customers bring more data, better personalization and outcomes, and more customers. x.comÂ