Nike at a 12.5-year low is a falling knife worth nibbling at because the brand should eventually turn around. Former Apple CEO Tim Cook, on Nike's board since 2005, bought over $4M of shares in the past nine months at about $54.50, so buying near $36.30 is a 34% discount to his basis. An activist stepping in could add about 10%. x.com x.com x.comÂ