Gabz
Stock & Crypto Trader, SuperTrend Indicator Owner
Celsius Holdings looks cheap to its own insiders, and most people are sleeping on the company. The CEO, two directors and the President and COO bought roughly $2.5M of stock combined at about $28 a share, including $700K from the CEO and $1M from one director, per @meetblossomapp. Insiders putting their own money in on that scale signals someone thinks the stock is cheap. x.com x.comÂ
Celsius now trades below the $27.44 a share its CEO John Fieldly just paid for 18,000 shares, letting investors buy cheaper than an insider who is buying. x.comÂ
Celsius has seen a lot of recent insider buying, and insider buys lately have tended to age very well and quickly, with The Trade Desk the main exception. Intel is a recent example: per @wallstengine, CEO Lip-Bu Tan bought about $10M of Intel stock at $95 a share. x.comÂ
Celsius carries too much risk despite significant insider buying. Bloom's scanner data, clear shelf-space gains and social momentum challenge Celsius, and freight is a headwind. Alani limited editions are doing well and accelerating slightly, but the core Celsius brand has no acceleration potential until Q1. x.comÂ
Celsius Holdings is worth buying even in a market that otherwise calls for net selling, on the strength of 138% revenue growth with M&A. It ranks among five stocks being added now while semiconductors such as AMD and Nvidia are trimmed. x.comÂ
Celsius is tracking in line with management's projections, and Alani Nu is becoming surprisingly strong, setting up a great 2027 for shareholders. Per NielsenIQ data for the four weeks to September 19, Celsius Holdings' energy drink volume rose 9.8% with a 6.6% average price gain; the Celsius brand family fell 20% while Alani Nu rose 74.3% despite a 4% average price cut. x.comÂ
Celsius overpaid for Alani Nu, and a Texas investigation now threatens the branding it paid for. Celsius bought Alani Nu for $1.775 billion in April 2025 to reach a younger demographic, and its colorful, social-native branding was the acquisition price. Texas Attorney General Ken Paxton's office, in a probe tied to a teenager's death, calls that branding deceptive marketing to minors. A finding could force reformulation, labeling changes or marketing limits, structurally impairing the asset. … Show more
Celsius's post-earnings drop looks like a huge overreaction to the miss, and buyers should step in soon. Hedge funds bought more shares than they sold last quarter and will want to push the stock back up rather than lose money. x.com x.comÂ
Celsius looks attractive at about 18x forward earnings after Alani and Rockstar drove revenue higher while its shares fell; continued international growth and wider distribution through Pepsi are key to the upside case. x.comÂ
Celsius looks unattractive because its moats are thin and it does not control the supply chain that matters for its business. Q2 adjusted EBITDA fell 32% year over year and the stock is down 32% to a 52-week low since its Alani Nu acquisition rally. A better P/E would be needed to make it interesting. x.com x.comÂ
Celsius has taken real share from Monster and Red Bull, yet the stock is still down 60% from its all-time high; the market is quick to price fear and slow to price progress. Celsius held under 1% of the US energy drink category in 2020, and by Q1 2026 Celsius, Alani Nu and Rockstar together held 21% dollar share. x.comÂ
