Mitchell Martan
Investment Researcher for The Long Investor, Economics/Finance Background
Celsius looks too cheap given a solid compound annual return likely into 2030. A quoted projection has a base case with revenue growth slowing to 6% that still compounds over 17% a year into 2030, and a bull case with more international expansion at 34%; even a more conservative P/E keeps returns strong. x.com x.comÂ
Celsius Holdings looks cheap to its own insiders, and most people are sleeping on the company. The CEO, two directors and the President and COO bought roughly $2.5M of stock combined at about $28 a share, including $700K from the CEO and $1M from one director, per @meetblossomapp. Insiders putting their own money in on that scale signals someone thinks the stock is cheap. x.com x.comÂ
Celsius Holdings is worth buying even in a market that otherwise calls for net selling, on the strength of 138% revenue growth with M&A. It ranks among five stocks being added now while semiconductors such as AMD and Nvidia are trimmed. x.comÂ
Celsius carries too much risk despite significant insider buying. Bloom's scanner data, clear shelf-space gains and social momentum challenge Celsius, and freight is a headwind. Alani limited editions are doing well and accelerating slightly, but the core Celsius brand has no acceleration potential until Q1. x.comÂ
Celsius looks attractive at about 18x forward earnings after Alani and Rockstar drove revenue higher while its shares fell; continued international growth and wider distribution through Pepsi are key to the upside case. x.comÂ
Celsius is tracking in line with management's projections, and Alani Nu is becoming surprisingly strong, setting up a great 2027 for shareholders. Per NielsenIQ data for the four weeks to September 19, Celsius Holdings' energy drink volume rose 9.8% with a 6.6% average price gain; the Celsius brand family fell 20% while Alani Nu rose 74.3% despite a 4% average price cut. x.comÂ
Celsius's repeated promotions may lift revenue and trial without building durable demand once the sale ends. The brand appears to be positioning itself as a value brand, and with most flavors not that good, it is hit or miss whether new buyers find one they keep buying. x.com x.comÂ
Celsius now trades below the $27.44 a share its CEO John Fieldly just paid for 18,000 shares, letting investors buy cheaper than an insider who is buying. x.comÂ
Celsius's post-earnings drop looks like a huge overreaction to the miss, and buyers should step in soon. Hedge funds bought more shares than they sold last quarter and will want to push the stock back up rather than lose money. x.com x.comÂ
Celsius overpaid for Alani Nu, and a Texas investigation now threatens the branding it paid for. Celsius bought Alani Nu for $1.775 billion in April 2025 to reach a younger demographic, and its colorful, social-native branding was the acquisition price. Texas Attorney General Ken Paxton's office, in a probe tied to a teenager's death, calls that branding deceptive marketing to minors. A finding could force reformulation, labeling changes or marketing limits, structurally impairing the asset. … Show more
The Trade Desk can be bought for less than half the price its CEO paid for nearly $150 million of shares in March. He has not sold any of those shares since. x.comÂ