Theresa Perrin
Self-Directed Investor & Trader, Former Hospice Nurse
Celsius Holdings is worth buying even in a market that otherwise calls for net selling, on the strength of 138% revenue growth with M&A. It ranks among five stocks being added now while semiconductors such as AMD and Nvidia are trimmed. x.comÂ
Celsius Holdings looks attractive as its operating metrics move in the right direction while the share price moves toward value territory. x.comÂ
Celsius carries too much risk despite significant insider buying. Bloom's scanner data, clear shelf-space gains and social momentum challenge Celsius, and freight is a headwind. Alani limited editions are doing well and accelerating slightly, but the core Celsius brand has no acceleration potential until Q1. x.comÂ
Celsius is tracking in line with management's projections, and Alani Nu is becoming surprisingly strong, setting up a great 2027 for shareholders. Per NielsenIQ data for the four weeks to September 19, Celsius Holdings' energy drink volume rose 9.8% with a 6.6% average price gain; the Celsius brand family fell 20% while Alani Nu rose 74.3% despite a 4% average price cut. x.comÂ
Celsius Holdings looks cheap to its own insiders, and most people are sleeping on the company. The CEO, two directors and the President and COO bought roughly $2.5M of stock combined at about $28 a share, including $700K from the CEO and $1M from one director, per @meetblossomapp. Insiders putting their own money in on that scale signals someone thinks the stock is cheap. x.com x.comÂ
Celsius looks unattractive because its moats are thin and it does not control the supply chain that matters for its business. Q2 adjusted EBITDA fell 32% year over year and the stock is down 32% to a 52-week low since its Alani Nu acquisition rally. A better P/E would be needed to make it interesting. x.com x.comÂ
Celsius is not expensive at about 20x forward earnings with 15% EPS growth potential. @stock_analysisx notes Wall Street expects Celsius to compound EPS about 15% a year while the stock is down 39% year to date. x.comÂ
Celsius looks attractive at about 18x forward earnings after Alani and Rockstar drove revenue higher while its shares fell; continued international growth and wider distribution through Pepsi are key to the upside case. x.comÂ
Celsius increasingly looks like a mature beverage business rather than a hypergrowth story, after a big miss on earnings and revenue. Sales grew just 10%, with growth expected around that level next year, and it is unclear whether this is temporary execution weakness or genuine brand deterioration. At 14x EPS the stock looks cheap, but arguably deserves to until growth stabilizes and reaccelerates. x.comÂ
Celsius now trades below the $27.44 a share its CEO John Fieldly just paid for 18,000 shares, letting investors buy cheaper than an insider who is buying. x.comÂ