HubSpot and Intuit have a meaningful chance to be AI winners even as the market destroys SMB software, because selling to small businesses is life on hard mode, as @travisk put it, which makes it moaty. The math is so hard that competition is thin and survivors gain share in downturns; they have aggregated customers at scale; AI agents favor full-platform adoption and clean data; and AI may spur many new small businesses. They still add customers, but the window is closing; they must accelerate. x.com x.com x.comÂ