The market is wrong to punish Reddit over Q2 US daily-user softness and choppy search referrals, because ad revenue growth of 64% is the better gauge of execution. US daily uniques fell 300,000 sequentially, but weekly uniques rose 700,000, and Q2 is seasonally weak; such pullbacks have happened six times in six years, half in Q2. Ad growth reflects higher engagement and better pricing. User counts show only visit frequency, not engagement or ad impressions, so revenue and ARPU matter most. x.comÂ