Marriott and Hilton at 30-40x earnings and all-time highs price in zero impact from the war, even though earnings damage from their Middle East exposure is already done. They face lost sales, weaker forward bookings, delayed room growth and higher build costs in the region. Jet fuel shortages are also cutting flights, with Lufthansa and Aer Lingus announcing cuts through the fall, which should raise fares and reduce travel demand. The market should reprice them rather than wait for earnings. x.com