Marriott and Hilton are toll booths on a global travel boom, capturing most new hotel growth without owning hotels. Royalties on 19k hotels need near-zero capex, and loyalty programs, 20-30-year contracts and lenders' demand for a major brand flag drive 4-7% unit growth against 1-2% supply. Hilton's fees, about 95% of EBITDA, rose from $814M in 2009 to an estimated $3.7B in 2026, a 10% CAGR on minimal capital. Buybacks and operating leverage compound EPS 11-14%. x.com x.com x.com x.comÂ
