Apple's iPhone cycle looks soft, keeping the rating at Hold. iPhone 18 Pro and Pro Max pre-order wait times look lukewarm, with many configurations shipping immediately, amid limited upgrades, higher pricing especially for high storage, competition from the iPhone Duo and weight criticism. The Pro and Pro Max build plan is cut to 72 million units on adjustable-aperture camera constraints. Early Duo feedback is positive, but its 2026 build plan is cut from 7 million to 6 million on hinge issues. x.comÂ